PRIVACY
POLICY.

WHAT WE MAY
COLLECT.

The information we collect depends on how you interact with SOUTH 30. It may include information you provide directly and information collected automatically when you use the website.

• Contact information: name, email address, phone number, billing address and shipping address.
• Order information: products purchased, order details, transaction information, shipping information and communications about your order.
• Payment information: payment information is processed through our commerce and payment providers. SOUTH 30 does not need to directly store your complete payment-card number to fulfill an order.
• Communications: information you provide when you contact us, submit a form, ask a question or request customer support.
• Device and usage information: browser or device information, IP address, pages viewed, interactions with the website and similar technical information collected through cookies or related technologies.

WHY WE
USE IT.

We use personal information when reasonably necessary to operate the store and provide our products and services.

• Process orders, payments, returns, refunds and customer-service requests.
• Send order confirmations, production or shipping updates and other transactional communications.
• Provide order information to production and fulfillment partners so made-to-order products can be produced and delivered.
• Operate, maintain, troubleshoot and improve our website and shopping experience.
• Detect, investigate and help prevent fraud, abuse, security incidents or other harmful activity.
• Comply with tax, accounting, legal and regulatory requirements and enforce our policies.
• Send marketing communications when permitted by law and consistent with the choices you have made.

WHO MAY
RECEIVE IT.

We may disclose personal information to companies that help us operate SOUTH 30. They receive information according to the services they provide and their applicable terms and privacy practices.

• Shopify: our commerce platform and related services may process customer, order, transaction and website information.
• Printify and production partners: because most SOUTH 30 products are produced on demand, information needed to produce and ship an order may be provided to Printify and the applicable production provider.
• Payment providers: information necessary to authorize, process and protect transactions may be processed by payment providers.
• Shipping and delivery providers: recipient name, shipping address and related delivery information may be provided to carriers and logistics providers.
• Analytics and technology providers: technical and usage information may be processed by providers that help us understand site performance, maintain the website or protect it from abuse.
• Legal or business purposes: information may be disclosed when required by law, to protect legal rights or safety, or in connection with a business reorganization, sale or similar transaction.

HOW THE SITE
REMEMBERS.

SOUTH 30 and our service providers may use cookies, pixels, local storage and similar technologies to keep the site functioning, remember shopping activity, understand website usage, measure performance, support security and provide other commerce features.

• Our website uses Google Analytics to help us understand how visitors use and interact with the site.
• Shopify and other commerce services may use cookies or similar technologies to provide checkout, cart, security and other store functions.
• Your browser may allow you to block or delete cookies. Some store features may not work correctly if necessary technologies are disabled.
• Where required, additional consent or opt-out controls may be provided for certain cookies or data uses.

HOW LONG WE
KEEP IT.

We keep personal information for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, maintaining business and transaction records, resolving disputes, preventing fraud and meeting tax, accounting or other legal obligations.

Retention periods can vary depending on the type of information, why it was collected and applicable legal requirements. Our service providers may maintain information according to their own legal obligations and retention practices.

YOUR
CHOICES.

Depending on where you live and the law that applies, you may have rights concerning your personal information. These rights are not the same in every jurisdiction and may be subject to exceptions.

• Request access to certain personal information we maintain about you.
• Ask us to correct inaccurate personal information.
• Ask us to delete certain personal information.
• Request a portable copy of certain information where applicable.
• Opt out of certain processing, sharing, targeted advertising or marketing where applicable.
• Withdraw consent where processing is based on consent.

We may need to verify your identity before completing a privacy request. We will not discriminate against you for exercising privacy rights provided by applicable law.

CHILDREN'S
PRIVACY.

SOUTH 30 is a general-audience retail website and is not intended for children under 13. We do not knowingly collect personal information directly from children under 13. If you believe a child has provided personal information to us without appropriate authorization, contact us so we can review the situation.

PROTECTING
INFORMATION.

We use reasonable administrative, technical and organizational measures designed to protect personal information. No website, network, transmission or storage system can be guaranteed to be completely secure, so we cannot promise absolute security.

POLICY
CHANGES.

We may update this Privacy Policy from time to time to reflect changes to our services, technology, business practices or legal requirements. When we update it, we will revise the “Last updated” date shown at the top of this page.

PRIVACY
QUESTIONS.

If you have a question about this Privacy Policy or want to submit a privacy-related request, contact SOUTH 30 through our website contact form. Please include enough information for us to understand your request and, when appropriate, verify that it relates to you.