SOUTH 30 is built around the places that make the Gulf Coast home — marsh cuts, bridges, barrier islands and open water.
Gulf Coast-inspired tees and gear designed for wherever the water takes you next.
The Gulf Coast starts long before the shoreline. It’s muddy backwaters, marsh grass, bayous, bridges, the Mississippi Sound, barrier islands and the deep blue beyond them. SOUTH 30 was made to represent all of it.
Why SOUTH 30One coast. Four environments. The same way of life running through all of them.
Bayous, rivers, marsh cuts and the quiet water behind the coast.
Bridges, bays and the familiar water between shore and islands.
Sand, passes and the islands standing between the Sound and Gulf.
Past the islands and offshore — where the horizon takes over.
SOUTH 30 is coastal without being polished-up beachwear. It’s the whole Gulf Coast — from the water behind your house to the blue water offshore.
